Séx-Starved Women Buy Naughty Séxy Lingerie To Lure Their Fellas Away From Euro 2012

Séx starved women are buying naughty knickers and suspenders to lure their fellas away from the Euro 2012 footie.

Sales of lingerié have shot up, with retailer Littlewoods.com reporting a 38 per cent increase in purchases of bras, French knickers, suspenders, and corséts since the tournament began on June 8.

Birmingham has seen the biggest increase at 48 per cent. Liverpool is fourth with 45 per cent and London fifth with 43 per cent.

Office worker Sally Williams, 29, from London, said: “My partner has been glued to the football every night so I bought a nice set of bra and knickers to get his attention.

“It seems to have paid off, although obviously it’s more difficult to distract him when England are playing.”

Brand director Gary Kibble said: “Lingerie is always popular around Valentine’s Day, but we’ve been surprised to see the football has had the same effect.

“Football will hog television screens for the next ten days so we expect this trend to continue.”

Here's our top ten of English towns enjoying the Euro 2012 lingerie boom:

Birmingham - 48 per cent

Brentwood - 47 per cent

Preston - 46 per cent

Liverpool - 45 per cent

London - 43 per cent

Bristol - 40 per cent

Croydon - 39 per cent

Bournemouth - 38 per cent

Newcastle - 37 per cent

Manchester - 34 per cent

THE SUN UK